carmentornerod@gmail.com
+31 627829124







Hi there, I am Carmen, a product designer 
based in Amsterdam.

I’m obsessed with connecting the dots. I think across and come up with ideas beyond design to solve different challenges. Despite being a digital designer, I’m lucky to have strong commercial mindset.

Currently, I’m working as product designer in Amsterdam.



Clients I´ve worked with: 
Alliander
Heineken
Kraft-Heinz
Nestle
Unilever
Universidad de Granada

Services
Product Design
Visual Design







OBA Leef & Leer: Bringing Amsterdam’s volunteers together



  • Role: Product Designer
  • Client:OBA
  • 4 weeks project. 2021





Project Overview

We were faced with two major challenges: Firstly, the OBA expressed the need to recruit more volunteers since registration rates were low. But, most importantly, they needed a way to always be updated on what their volunteers’ needs are in order to accommodate them swiftly. We focused on UX research to understand what was our the target audience, pains, gains and JTBD.

My Contributions

During my time at OBA Leef & Leer, I led the UX and participated in the UI design. I worked closely with the team to conduct research and used the insights to create and improve the product. Additionally, I created the software requirements for the developers.




Impact


18% CR

2 persons decided to sign up to become volunteers after interact with the screen within 30 min.

50

Visitors at OBA approached to the screen within 30 min

24% ER

12 people approached and interacted with the platform within 30min.





Researching the needs

We facilitated events and organized co-ideation sessions and focus groups. We began by interviewing individuals who had previously volunteered, aiming to understand their motivations for engaging in prosocial behavior. One valuable insight from this data was that only a small percentage of respondents were motivated by external rewards such as monetary incentives, while the majority placed high value on an organized and supportive work environment. Most volunteers were driven by the desire to make a positive impact and experience personal fulfilment. Then, We shifted our focus to not only recruiting new volunteers, but also providing a supportive environment.















Attracting new volunteers



We were able to attract new volunteers by simplifying the registration process. We created a touchscreen display for all OBA locations' entrances, which allowed thousands of people entering the libraries to discover how they could help others and learn how to get involved.

Accommodating volunteer needs



To better understand how we could improve the functioning of the volunteering network, we attended an event organised by the OBA and spoke with both volunteers and representatives of volunteering organisations. We saw that we needed to unify this volunteering network through an online platform that would serve as a one-stop place for all volunteer needs.










Outcome



Through this platform, volunteers can now have a clear overview of their upcoming classes, workshops and social events. Moreover, they can request teaching spaces and supplies directly to the OBA, significantly decreasing the waiting time. 

Finally, they have an easy way of staying in touch with their organisations, students and between themselves. What pushed us to work hard on these solutions is the hope that by optimising the functioning of the volunteering network, we can contribute to more and more people acquiring the basic skills that will improve their quality of life.